Plant based dog food by Hownd


A new plant based dog food! Plant Powered Superfood with Hemp Protein and Moringa by hownd. Packed with goodness and really tasty. No animals were harmed during the making of this... dog food.

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We're so glad to see more delicious vegan dog food available in the UK. This new food is made by Hownd and is made from sweet potato, squash, green beans, culinary herbs, fruit extracts, and superfoods hemp and moringa. It looks and smells lovley, and goes beautifully with their wet food range too!

Hownd have been running since 2015 and have always been a Vegan company. They make natural, vegan dog shampoo and have been BUAV and PETA approved right from the start. Now they have branched out with a new range of Vegan dog food that's just packed with superfoods Here is the lowdown on the dry food:

  • Nutritionally Complete and Balanced
  • 100% Clean Vegan Ingredients
  • Meat, Dairy & Wheat Free
  • Pro-biotic with live good bacteria
  • Naturally Hypoallergenic
  • High protein, low fat
  • Vet Approved
  • Manufactured in the UK

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Brown rice (30%), Pea Protein concentrate (16%), Lentils (11%), Corn Protein meal (7.5%), Vegetables (sweet potato, squash, carrots, green beans), Vegetable oils (Sunflower, Linseed), Brewer's Yeast (5.5%) (as a source of the prebiotic MOS), Hemp Protein (4%), Potato Protein (3%), Minerals, Apple fibre, Moringa oleífera (2%), Dried mixed herbs (Caléndula officinalis - Calendula, Salvia officinalis – Sage, Trigonella foenum-graecum – Fenugreek, Anethum graveolens Dill, Taraxacum officinale – Dandelion, Cichorium inthyvus - Chicory, Thimus mastichina - Marjoram, Foeniculum vulgare - Fennel, Silybum marianum - Milk Thistle, Camellia sinensis – Green Tea, Rosmarinum officinalis – Rosemary) , Yucca schidigera, Dried Chicory Root (as a source of the prebiotics FOS and inulin), Red fruit extract, Citrus extract, Glucosamine hydrochloride, Methyl sulfonyl methane, Natural antioxidants, Probiotics pro-intestinal microbiota (E. faecium NCIMB 10415 20x106 CFU), L-Carnitine (250mg/Kg).

Nutritional Info

Analytical constituents

Protein 28%, Fat Content 10%, Crude Fibre 2.5%, Inorganic Matter 7%, Calcium 1%, Phosphorous 0.8%, Omega 3 0.73%, Omega 6 3.16%. ME (NRC) 341 kcal/100g.

Nutritional additives (per kg)

Vitamin A 24000 IU, Vitamin D3 1650 IU, Vitamin E 350mg, Taurine 1350mg, Iron (ferrous sulphate monohydrate) 120mg, Iodine (potassium iodide) 2mg; Copper (cupric sulphate pentahydrate) 12mg, Manganese (manganous sulphate monohydrate) 35mg; Zinc (zinc sulphate monohydrate) 110mg, Zinc chelate of amino acids hydrate 25 mg, Selenium (sodium selenite) 0.2 mg, DL-METHIONINE 1900mg. Technical additives: antioxidants (alfa- tocopherols).


Is it vegan?

Hownd Plant Powered Superfood with Hemp Protein and Moringa is 100% Vegan. The food is certified as Vegan by the vegetarian society and certified as cruelty free by PETA.

All of Hownds products have been vegan from the very start of the business.

How is it eco?

This food is made in Spain, which has lower food miles than some other vegan wet foods, for example Benevo Duo is made in America.

Vegan food is significantly less destructive to the planet and climate. "Moving from current diets to a diet that excludes animal products has transformative potential, reducing food’s land use by [...] 76% [...], including a 19% reduction in arable land; food’s GHG emissions by [...] 49% [...] ; acidification by 50% [...]; eutrophication by 49% [...]; and scarcity-weighted freshwater withdrawals by 19% [...] for a 2010 reference year." - J. Poore and T. Nemecek 2019 [download the article from here]

While most studies talk about human food, the impact of our dog or cat's carbon paw print is just as relevant. In some ways, pet food is quite efficient: many pet foods use "surplus" meat that would not be consumed by humans. However, it's still meat and so it's still part of the problem. Also, meat pet food contributes to the unnecessary suffering and destruction of farm animals, as well as to the climate catastrophe.

Ultimately, supporting vegan pet food manufacturers now is a positive step for the climate, for animals and producers, whatever the finer points of the argument.

How is it fairly traded?

Plant Powered Superfood with Hemp Protein and Moringa is made in Spain, under EU labour and health and safety laws. The bags are made in the UK.

How to recycle this product

The bags can be recycled with other soft plastic in many supermarkets, including the Co-op and Tesco. Please clean and dry the bag first.

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