What does “organic” mean in relation to pet food?
Animal Welfare: For Yarrah as an organic pet food company, the most important aspect of organic agriculture is the very high regard for animal welfare. Poultry, cattle and fish form the basis of our premium Nature’s Finest pet food. It is therefore crucial that these animals are treated with dignity and respect. Organic agriculture guarantees that poultry and cattle have room to move and grow at a natural rate in an environment that minimizes stress. Because regulation regarding organic fish do not meet our standards of animal welfare, Yarrah has decided to switch to MSC-fish (read our statement!).
Nothing artificial: Yarrah does not add any chemical colorings, aromatic substances or flavorings. We do not use artificial preservatives: we preserve our dry food with vitamin E and rosemary extracts. For our wet food we use precise temperatures for sterilization. These steps ensure that the valuable vitamins and minerals are not broken down during production.
Our natural and organic recipes contain all the required vitamins, minerals, proteins and amino acids a dog or cat requires in the correct proportions. All of our products are made from certified organic materials in compliance with EU Regulations for Organic Products. The Dutch organic hallmark (EKO) issued by Skal is the guarantee for the organic origin and manufacture of the products.
All certified organic ingredients are completely traceable to the source. All the organic materials are constantly monitored from start to finish ensuring they meet our stringent requirements. To be sure all the ingredients are 100% organic, Yarrah buys all the ingredients themselves. To give this 100% guarantee the Quality manager of Yarrah visits the producers personally; the larger ones at least once a year, the smaller once at least every other year.
No animal testing: Yarrah deliberately rejects any and all animal testing. Any palatability tests (to gauge the pets acceptance of the product) are carried out in the pets natural home setting. Yarrah does not allow any of our foods to be tested using either captive animals or invasive testing techniques. This has some consequences for our health claims. We cannot claim that our products have beneficial influences for your pet. Luckily there are many people who are very happy with our products and are willing to tell this to others.
Alternative testing: How do we test our products? Simple: if we want to introduce a new flavour or a new product, we ask about 100 dog or cat owners to feed the new product to their pet. Of course none of the ingredients has a health risk, so it is absolutely safe for the pet to eat the new product. If they like the product, we will adopt the new product. We are proud that we can use the logo of the Dutch Society against animal testing.
Yes, organic pet food is better than conventional pet food because what it does NOT have. A dog in general is not very picky when it comes to food. If the food smells good, the dog will eat it. There is a reason that most if not all dogs will always eat (high end) conventional food, the added chemical scents or fragrances that are applied ensure this.
The second reason that organic is better is the lack of preservatives. Conventional dog food is preserved with chemical preservatives to give the food a longer sell by date. Organic pet food has a short shelf life because no chemical preservatives are applied. Natural/organic antioxidants such as rosemary extracts are used instead.Are these chemical fragrances and preservatives really healthy for dogs? Probably not. Can these chemicals cause irritations in dogs? Maybe, but why risk it when they can be avoided.
Arguing that the organic grain and meat ingredients being better than conventional can be controversial. There are many studies that prove organic agriculture produces higher quality, more nutritious products, but there are also studies that claim there are no differences. What organic pet food CAN guarantee is that there are no chemical pesticide residues, genetically modified organisms or pharmaceutical residues in the food.
Organic pet food, at least in Yarrah’s case, also guarantees that we do not use bones, feathers, hooves, blood or other cheap fillers in our products.
Does organic food improve animal welfare for farm animals and wild animals (too)?
Organic farm animals are treated much better than animals in the conventional farming industry. An organic chicken for instance lives twice as long and has over 16 times more space to live on and is able to go outside. The beef Yarrah uses, are completely grass-fed so no tropical forest have to be cut to grow soy. Organic farmers do not use dangerous pesticides, so also small rodents and useful insects like bees are not harmed.
What changes would Yarrah like to see in the pet food industry? Where would you like pet food to be in 100 years?
The first thing other pet food producers should stop doing, is testing their food on animals in kennels. A dogs life should not be used in this way; it has a right to have a normal life among people in a family.
The next step should be informing the customer truthfully about their products and where the ingredients come from. It is a terrible idea that people do not know that they are feeding their pets with meat of animals that are kept in small cages, with no room to live.
In 100 years, but hopefully much sooner, all pet owners will get the message that harming one animal to feed another is not acceptable. They will demand to know what is in their pet food, they will realize that chemical flavors, fragrances and colors are not needed, and will pick their brand of pet food purely on quality standards and not the amount of marketing budget a brand has available.