Ethical Buisness: Ethical Life. Vol 6.

EBEL logo

When did you have the idea to set up your Vegan shoe shop?
I started Wills with a passion to provide animal and human friendly shoes with high-street styles and prices. My dream is to bridge the gap between everyday people and ethically produced vegan shoes.
Continue reading “Ethical Buisness: Ethical Life. Vol 6.”

Ethical Buisness: Ethical Life. Vol 5.

EBEL logoMeet Claire. She’s a real force of nature and yes… we have found in her yet another Ethical Business Superstar! Claire’s thing is Bikes: she likes riding them, fixing them… she even Married a bicycle repair man! Oh, and the other thing she does with bikes is up-cycle them into gorgeous jewelery and accessories. Yes. She is very very cool! Read more about Claire in our interview with her below, and checkout her web-shop too!

 

Way back, where did all of this eco stuff this begin for you?

From an early age, I always had a pencil in my hand. Apart from when I was running around or swinging off something. I started a fine art degree which seemed the natural thing to do, but found it wasn’t what I expected. I moved away from art and design for a few years and spent my time in community work with children and young people, which I love. But my creative streak and love of design always stayed with me. Since I was a child I was very aware of our impact on the world. I spent time raising money for environmental charities like GreenPeace. I was horrified that we were responsible for a hole in the ozone layer, or chopping down rainforests.

Buying a mountain bike in my late 20’s changed my life. It led me to my local bike shop, where I was to meet mechanic Rob (now the shop owner – and my husband!) Spending years riding together developed my love of all things ‘bicycle’.

So, when did you start Bits of Bike, why and how did it go?

I don’t like waste. I do like the unusual. Surrounded by junk at the bike shop, I felt inspired to recycle the scrap into something unique. My first endeavor was making coat hooks out of some old racing bike handle bars. The result was a striking, distinctive and functional object, saved from the junk heap! I began to get compliments on my designs. Then came the jewelery, and other ideas began to flow. From this, ’Bits of Bike’ began to evolve.

What kit did you need to begin with?

Up-cycled Belts made from bike tyres and cogs

I started with nothing but a collection of waste bicycle items. I needed to buy some basic workshop tools and ‘jewelery findings’ (clasps, necklace end caps etc). At present, I make all the packaging myself from recycled card, and mountain bike magazines.

How did you start selling things?

At first I thought I would venture out to local craft fairs. Sales wise, this was hit and miss, but I got positive feedback. I decided to develop my website. I used the open-source web design tool, ‘Wordpress’. It really suited my needs, and I am grateful of such an amazing, free resource. I barely advertised and it was a couple of months before I got my first on-line sale. I bounced around the house for about half an hour. I still get butterflies every time I make an online sale!!

A bracelet made from bike chain links

So far, it has been hard to juggle a full time job with developing Bits of Bike on the side. On the other hand, I have had the financial stability to develop the initial stages of Bits of Bike. However, I was recently redundant from the public sector and so I am giving BitsofBike a go full time. I am expecting to need to have another income too at some point. It is exciting and scary. But it feels so good to be in control and doing something positive and productive.

Where do you think Bits of Bike is going?

My goal is to develop an ethical urban cycle clothing and accessories company. At this early stage, whatever I make mostly goes straight back into growing BitsofBike. In five years, I would like to make my company and my life carbon neutral. But for now, I am just aiming towards making enough to paying my bills!

Describe an average day in the life of you.

My workshop is at the bottom of my garden. I am up and at it by 8:30am after an essential cup of tea. I prefer to have the doors wide open to listen to the birds which makes me happy and keeps me motivated. I will spend a lot of my day making things for orders that have come in, or to add to my website. An integral trip to the post office to send out any orders takes place mid afternoon. Variety is the spice of life, so there is always time for experimentation and design. Music and dancing keeps the spirit up (and the toes warm mid winter). I don’t stop work till my head is whizzing and my stomach rumbles around 7pm.

What else do you do?

I committed to volunteering for Sustrans sustainable transport, and Breeze Cycle Network, to encourage more women to get out on their bikes.

Do you have any pets?

We have a rescue boa constrictor. She has a large enclosure in our bedroom. Mum wont come to stay because of her.

Do you have a conventional or unusual life style

I see myself as pretty conventional. I try to be conscious of my impact on the world. This influences my lifestyle. I love growing my own food on our allotment. There is nothing better that making a meal that I have nurtured myself from seed. My clothes all come from charity shops! A product of our throw-away society is that I get to have nice but cheap clothes, and support charities. I need time for myself playing out in the woods with my husband on my mountain bike. I like to feel close to nature. I like to be outside. Whatever the weather. Also, everyday I ride my bike. To commute or to have fun. I rarely drive.

What are your ethical principles and how do they guide and motivate you?

There are so many causes that inspire me. In general, personal and social responsibility is really important to me. It’s human nature to want to advance and move forward. But having the world and each other at the core of what we do is key. There are so many sustainable resources around us. Its just doesn’t make sense to me to do it any other way.

Any words of wisdom?

It may be cheesy, but I fell in love with ‘Desiderata’ as a teenager. My favorite quote is from this poem:

” You are a child of the universe, no less than the trees and the stars;
you have a right to be here.
And whether or not it is clear to you, no doubt the universe is unfolding as it should.”

Meet Claire. She's a real force of nature and yes... we have found in her yet another Ethical Business Superstar! Claire's thing is Bikes: she likes riding them, fixing them... she even Married a bicycle repair man! Oh, and the other thing she does with bikes is up-cycle them into gorgeous jewellery and accessories. Yes. She is very very cool! Read more about Claire in our interview with her, and checkout her web-shop too!

Ethical Buisness: Ethical Life. Vol 4.

EBEL logoThis month we meet Paula from Fossbox. Fossbox is a non-profit social enterprise that specializes in what I suppose you could call “ethical computing.” They work with universities, museums, non-profits, cooperatives and social enterprises and specialize in “open source web-based software including e-publishing, open access information management and collaborative communities.” This computer stuff may be an area of ethical living that you are totally unfamiliar with, but still, read on… it may all start to sound very familiar!

When did you start your ethical business and why?

I wanted to be independent and to be able to prioritize loving what I do over profit. Of course, I need to make a living – but in a way which is consistent with my own values. I started the business in my early 50s so I’d done quite a lot before, at the time I was working on a project to help charities use technology better. The prejudice and opposition towards Free, Libre and Open Source Software (FLOSS) in the sector in general, and the organizations I worked for in particular, was extremely frustrating. So, I decided to bypass it by setting up Fossbox – I got support from Technology and Social Action and something called ‘Designing for the 21st Century’ ESRC collaboration funding. Other than T&SA, the entire world informed me I couldn’t make a social enterprise based solely on FLOSS work in the UK – but so far we’ve survived 4 years, a triple-dip recession and neo-cons taking a scythe to the voluntary and public sectors.

How long was it till you got your first sale?

I had sales lined up before I launched.

How much money did you have to start off with?

I started off with a £4k commission and turned over £20k in the first year. We were building on that nicely but the recession hit us and then the funding cuts in 2011/2012 halved our income overnight (because we work with non-profits). We’re regrouping and actually expanding now, but the past couple of years have been very tough.

Describe an average day in the life of you.

I don’t have an average day

Ok – gotcha! So, do you have other jobs too? Do you have a family/hobbies/pets? Do you have a conventional or unusual life style? What things do you do every day, sometimes, or never?

No other jobs. I have a cat, and my lifestyle is generally considered to be rather unconventional. Things I do every day pretty much boils down to having breakfast and coffee, then brushing my teeth… after that, I don’t really remember most days 😉 I don’t have time or inclination for hobbies. Possibly I should mention that I’m gay.

fossbox logoWhat are your ethical principles?

People before profit. I started my own business because I couldn’t get done what I wanted to get done any other way (and because I was tired of the contemporary obsession with HR). We advocate Free and Open Source Software and support more women to get involved in technology. The former based on the general principle of people before profit: software should be developed independently and collaboratively to fit human purpose rather than warping it. The latter because I don’t want younger women to experience the hell that my generation of independent women had to deal with. I’d like to be more upbeat but it’s been a tough couple of years.

Any words of wisdom?

You can’t please all the people all the time so please yourself.

Favorite quote?

It is easy to be independent when you’ve got money. But to be independent when you haven’t got a thing, that’s the Lord’s test — Mahalia Jackson.

 

I did everything he did, but backwards and in high heels — Ginger Rogers

Things you would share with the next generation of people like you

Imagine you’re descended from a long line of mystical female warriors and don’t take any crap unless you’re feeling kind and can afford it 😉

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Ethical Buisness: Ethical Life. Vol 3.

Welcome tEBEL logoo Ethical Business: Ethical Life – we aim to showcase the people behind the amazing Ethical Businesses we meet through running Ethical Pets.This third edition is about Tanya Vaughan, an interior designer from Lincolnshire. We met Tanya only a few weeks ago, when she bought one of our Eco Donut beds for her dog Wrighty – we got to chatting and well… as you can see, she is pretty inspiring!

When did you start your ethical business, what are your ethical principles and how do they guide and motivate you?

I hadn’t set out specifically to start an ethical business, or indeed a business at all! I had been decorating and designing houses for years without stopping to think about it, from digging my own drainage trenches (never again…) to shipping a huge pair of doors back from Morocco, to mount on a wall. It took a long time to twig that I should transform this passion into a business.

picture of design plans
Tracing paper plans – recyclable!

The idea was easy enough, having run my own market research business for a number of years, and the only challenge was my confidence – essentially putting myself on the line. What if no-one likes my ideas? The answer to that, in my business, is very easy – they just won’t hire you. The ones who do like it, will. A nerve-wracking realization.

For me, running my business ethically has just been a natural integration of what I do at home, and taking that into the workplace. From printing as little as possible, to choosing FSC certified paper for my letterhead or paying a little bit extra for green energy, the way I do everyday tasks translate very well from home to business. My studio is a couple of minutes walk from home, and I live in Stamford, which is a bustling and cosmopolitan market town with a wealth of independent shops, and small businesses to serve me, all within walking distance.

In re-designing a house, a room,  considering knocking an existing building down and starting again, you begin to take notice of how much can get discarded, whether it’s an old chair, a cheap sofa that was bought as a stop-gap, or the bricks & mortar of a 1950s bungalow making way for a sleek and contemporary family home. You certainly notice new things. Some of them are utterly gorgeous. Clients want them.  So in an arena where the acquisition of things seemingly plays such key role, I ask myself all the time, how can I make this sustainable?

So, how do you make designs sustainable?

Fundamentally, I support good design. Good design means a lot of things. What it doesn’t mean to me is spending money for it’s own sake, to brag, show-off, or provide fleeting excitement and interest only to be discarded when the next thing comes along. There are products designed specifically to attract these people. I am not interested, and I won’t recommend them to clients. I am also unlikely to be dealing with that kind of client! I am constantly on the lookout for vintage and antique pieces, re-using what already exists in the world, sometimes with an update, sometimes used in a different way to which it was intended. When looking at anything new, I am interested in products that are designed with a lot of thought, that are made by people who are paid a fair wage for what they do.  I look for products that are designed with longevity in mind, so that they will be kept for a very long time – even if that means being sold or given to someone else. Because if they are not, they only end up in one place – landfill.

The most important thing about the fabric of any building is how it stores and uses energy. So regardless of whether it’s made of timber, concrete, steel, or glass, how that structure retains heat, or keeps out heat, is key. This is one of the most sustainable aspects of building, and taken in it’s wider sense, can mean things like putting in large glass panels with specifications that far exceed the regulations, which not only keep the heat in, but positioned correctly, can let more sunlight in in the winter to help heat the room inside. Making it nice and toasty inside is one thing, given the right design and materials, a sustainable building is one that is going to serve it’s purpose for a very long time to come, contributing positively to the lives of the people who use it.

Describe an average day in the life of you.

I generally get up any time from 6, as I have so much to do. It’s a luxury to sit with a cup of tea in PJs answering emails or checking information on-line and watching the sun come up, particularly if I am staying in Norfolk to oversee the project that is taking up most of my time at the moment, where a blue jay and a woodpecker shout loudly on the trees outside the kitchen window.

photo of Wrighty the dog
Wrighty. Now 14, he is a bit deaf and grey round the chops…

I can be working on plans, whether its working out wall thicknesses for bespoke door frames, or drawing elevations, or I can be chasing sub-contractors, checking quotes, placing orders, or sourcing lighting or furniture. Site visits involve warm clothes, a tape measure and a sense of humor – there is always something to throw a spanner in the works! If something really hasn’t gone to plan, then a blast on the beach with the mutt usually de-stresses me and I can come back with a clear head to think through a creative solution. Having a project in such lovely countryside is a fundamental part of how I want the business to continue – being able to stay here for several days a week to project manage is such a treat. When the sun hits the sand dunes and the salt marsh, with the grasses rustling and the colors all greys and greens, I have no desire to jet away to remote shores.

wedding photo
On Tanya’s Wedding… “We used local suppliers for almost everything, even the deck chairs that people sat on during the ceremony.”

I regularly get out and about searching for stuff – fabric, furniture, light fittings, and often find myself at antiques fairs, or dealers’ showrooms to view something in particular that might work for a specific room. I always love getting something old into a scheme, and love being part of the decorative industry that finds value in these beautifully crafted objects with all of their history and patina of age. Sometimes this means working with a designer-maker directly, for example here in Norfolk I have found wonderful craftspeople making wall hangings, a pottery that makes ceramic pendant lights, even the builders, who might not have built a wall with that finish before, but working together we make it happen and we haven’t had to either compromise on the design, or ship in some expensive and unnecessary expertise or product from elsewhere – my first stop is always local craftsmen and tradespeople.

Any words of wisdom?

Put your flag in the ground, stand tall and be passionate about your business. In the words of Aung San Suu Kyi “If you have chosen a certain path ..walk it with satisfaction and with determination and try not to make it appear as a tremendous sacrifice…Whatever you do out of your own free will, that should be a gift that you give to life or to those whom you love”

All links below were broken so have been removed

Tanya’s website is having a little makeover at the moment, but check out her Facebook and Twitter to see more of her amazing designs and wonderful, ethical, life. Here is what Tanya had to say about Ethical Pets:

“I just wanted to say how impressed I am by your ethical policy statement. Most ethical policies I have read seem a bit vague.. yours is so comprehensive regarding all aspects of your business and personal lives. I will be forwarding your website address to many friends I know who will be really interested!”

Ethical Buisness: Ethical Life. Vol 2.

Welcome to Ethical Business: Ethical Life – we aimEBEL logo to showcase the people behind the amazing Ethical Businesses we meet through running Ethical Pets.This second edition is about our friends at Riverflow Clothing: they live on a beautiful red boat and sell fair trade clothes at affordable prices – it’s hard not to like them! Riverflow are a family of four and a half: there is Miriam, Matt and then Caleb and Flynn (5 ½ year old twins) and a bump on the way, due in April! They also live with their dog called Ella, who they rescued from from Birmingham Dogs Home. Ella was a “death row dog” – due to be put down the very next day. Thank goodness for Riverflow eh?!

Why did you set up Riverflow Clothing?

We’ve both worked jobs before that have either involved lining someone else’s, already very well lined, pockets or compromising our beliefs. Or both. So, Riverflow Clothing was born out of a desire to work for ourselves and to earn our money in a way that didn’t compromise our ethics and values. We don’t want to make money at the expense of others or the environment, so we try to ensure our business has the minimum negative impact possible. Everything we sell is fairly traded and ethically sourced, and our packaging is biodegradable or compostable too!

We get our stock by buying up samples, previous season and end of line stock from several fair trade importers, which means we can pass on the saving we make by offering everything at prices we’d be prepared to pay ourselves. Also, pretty much everything we stock is unique; it’s rare we have 2 of the same item.

the riverflow boat in the summerWhen did you set up and how did it go?

We set up just over a year ago. Matt was working full time so we sold at the odd event here and there to test the water. It was a slow and sometimes disheartening start. There were a lot of initial expenses, aside from the stock itself and rails etc, we’ve had to buy a box trailer to store everything and a stall frame for outdoor events. It’s also always a gamble booking new events, sometimes you pay a hefty stall fee and footfall is really low or it’s just the wrong sort of event. We made a few bad choices to start with but then, we had a stall at a local music festival in the summer and did really well which was a massive confidence boost. Since then we’ve been more selective about which events we book and have found it’s well worth traveling a distance for the right events.

Do you enjoy your work?

When we have a stall at an ethical event, it doesn’t feel like working: we get to spend the day together as a family and meet a whole bunch of lovely people. We’re definitely on the look out for more of those this year.

Riverflow is not the only work we do however. Miriam works a couple of days a week in a local charity shop and Matt has does some freelance website design. We’re not into profit yet with the clothing and don’t know if we’ll ever make enough to lithe twins playing in the show by the boatve on it exclusively – but we’ve grown a lot in a year though and feel like we’ve got a better idea of what we’re doing now!

Describe an average day in the life of you.

The most important thing to us is our family. We try to spend as much time together as possible – something that doing events allows. Do we have an unusual lifestyle? We’re a home educating, vegan, TV free, co-sleeping, attachment parenting, nomadic, live-a-board family. Whether that’s unusual depends on your perspective, but I guess to most people it probably is.

An average day? There isn’t one! As much as possible we try to make sure one of us is available to spend time exclusively with/on the boys. What we’re doing though varies day to day and depends on so much. Matt works mostly from home but Miri is in a different couple of days at the charity shop each week. There are home ed. groups we go to. We have stalls at events. There are lots of chores living on a boat too, so we might have to move the boat to fill life on the waterwayswith water or fuel, take washing to the launderette, visit the builders merchant for a new gas bottle or take recycling and rubbish to the tip. This time of year there’s always wood to fetch and cut. Never appreciated the phrase “there’s not enough hours in the day” as a kid but can completely relate to it now!

What are your ethical principles and how do they guide and motivate you?

We try to have the biggest positive impact and smallest negative impact that we can in everything we do. We don’t really subscribe to any particular set of beliefs as is but veganism, sustainability, fair trade, permaculture, unschooling, attachment parenting, non aggression principle, libertarianism, anarchy and volintarism all come into it somewhere along the way.

We’re fortunate to know a whole bunch of lovely people from different backgrounds and with massively different lifestyles and beliefs. It often makes for interesting conversations and ones that challenge, or make you reaffirm, what you think and do.

Any words of wisdom?

‘Anything is slavery if it isn’t in your heart’

Inner Terrestrials – Thirty Pieces

Ethical Buisness; Ethical Life. Vol 1.

Welcome to Ethical Business: Ethical Life – we aim to showcase the people behind some of the amazing Ethical Businesses we have met through running Ethical Pets. This first volume is about Kevin, a friend, customer and all round inspiring guru chap. He runs a great small business called Lakeside Ethical Treats… and he does it all to raise funds for West Midlands Vegan Campaigns! It’s hard to sum up Kevin without gross overuse of words such as “dynamic” and “enthusiastic”. I think he is most simply encapsulated by his answer to the question “how many hours a week do you work”, he replied “Personally I wouldn’t call it work! But it’s got to be over 70 I think.”

When did you start your ethical business and what happened next?

My group Midlands Vegan Campaigns organizes the annual West Midlands Vegan Festival and various other vegan/animal awareness events throughout the year. With the festival costs increasing every year, I spent many months considering how I could raise more funds. It obviously had to be something ethical, but I also wanted to do something that would itself promote Veganism.

The idea came to me at The West Midlands Vegan Festival in October 2010: the festival featured 2 new stallholders, Goody Good Stuff sweets and Moo Free Chocolate. Goody Good Stuff sold out half way through the day and went home, and Moo Free also had an excellent day. Within 2 weeks of the festival, I had ordered a load of stock from both companies and Lakeside Ethical Treats was born!

First of all, we had stalls at various fairs and sanctuary open days in the run up to Christmas 2010 – and then an on-line store was set up too. The ‘shop’ soon started to stock delicious chocolate creme eggs, made by Birmingham based Chocolate Wendy House (consistently our most popular product over the past 2 years). The trial period went extremely well: it was clear the shop had great potential.

Since then the stock range has increased to over 120 lines! I believe that Lakeside Ethical Treats is now the biggest vegan confectionery shop in the world, and it’s without doubt the only vegan sweet shop to be run by volunteers to allow all the profits to go back into vegan awareness events!

photo of kevin with his dog toby
Kevin and Toby (who is a big fan of Ethical Pets!)

The West Midlands Vegan Fair cost over £10,000 to run this year, and while Lakeside Ethical Treats helps to meet this cost, the shop has become about much more than fund-raising. During 2011, our stalls could be found at over 80 events throughout the year, everything from local group meetings, rallies, food fairs and big festivals.

The shop really showcases the vast array of vegan chocolate, sweets and snacks available – therefore promoting Veganism itself..

Describe an average day in the life of you.

My life revolves around vegan/animal rights/environmental campaigning and awareness raising. That’s the way it’s been pretty much since I first got involved over 15 years ago. My life is far from conventional – I admit to being totally and utterly obsessed!

Much of my time is spent organizing vegan/cruelty-free fairs and festivals. For example, taking stall bookings, arranging speakers/cookery demonstrators, updating the website, designing leaflets, promoting the events via magazine adverts, social media, press releases etc.

When orders for chocolates etc come in they need packing and dispatching and I of course have to update the shop website and maintain stock levels, making sure there’s enough stock for the big events.

I’m active in the animal rights movement in various other ways too, for example, I help

Photo of kevin doing a talk
Kevin at the Brighton March for Farmed Animals

coordinate coach transport to national demonstrations. I also run The Redditch Green Fair and I am the moderator for the Redditch Freegle group, which I formed 7 years ago – it now has over 12,000 members!

To top this all off, I am a Green Party activist and Parish Councilor for the village of Feckenham, which is within the borough of Redditch.

What are your ethical principles and how do they guide and motivate you?

Firstly and most importantly, everything I put my name to has got to be cruelty-free and vegan. Environmental friendliness is also critical.

Although I was not fully aware of the animal farming industries until my mid-twenties, compassion and eco-living has dominated my entire life.

This is largely down to my Mother, who was, for example, campaigning against the Canadian seal slaughter way back in the early 1960’s. My best friends have always been the animals around me and I wouldn’t want it any other way. The wonder of animals and the natural world is imprinted within me, just like words through a stick of Blackpool rock.

In this over-consuming mad world, I struggled, at first, to come to terms with the idea of selling products, but eventually I came to the conclusion that food is the most ethical product to sell – particularly when it’s vegan and organic, fair-trade, locally produced etc. Most products from Lakeside Ethical Treats tick several of these boxes.

People will always want to buy sweets and chocolate, so you can’t get much more ethical than Vegan confectionery sold in aid of vegan awareness raising!

Any words of wisdom?

People are more ready than ever to taste the delights of Vegan cuisine and to learn the benefits of plant based diets – many are now changing their diets as a result. A massive 54% of visitors to this year’s West Midlands Vegan Fair were non-vegans!

We need to take advantage of peoples growing curiosity: the time is ripe for compassionate vegans to get more organized and coordinate food fairs and festivals everywhere. Don’t say it can’t be done in your town: look at what has happened in Wolverhampton!

Donald Watson, founder of The Vegan Society and inventor of the word “vegan” said in 1944:

“A common criticism is that the time is not yet ripe for our reform. Can time ever be ripe for any reform unless it is ripened by human determination?”

So, lets get more active and speed up the dawn of a vegan world!!

kevin in a santa hat
Come and meet Kevin at the Kings Heath Christmas Fair!

Come and buy some yummy chocolate from Lakeside Ethical Treats at the Kings Heath, Birmingham Cruelty-Free Christmas Fair – on Sat 15th Dec, 10.30 till 4pm

Ethical Pets will be there too!!

Launching soon: Ethical Business, Ethical Life

We love working with other ethical businesses, and have decided to showcase some of the amazing people behind them. We would like firstly to introduce some of the great people we have met since we started up a year ago, and secondly – well, we want to meet even more great people too!

The “Ethical Business, Ethical Life” series will consist of short interviews with people who run their own ethical business: we will ask about how the business got started, what day to day life is like in their office, what motivations them and if they have any advice for people who would like to start up their own ethical business. We are always looking for more new ways to spread the love, and can’t wait to get started with this project! If you would like to nominate a business, just drop us a line by email, on twitter or on facebook.