Ethical Pets joins 1% for the Planet

1% for the planet Ethical Pets

Have you noticed those little 1% for the Planet logos dotted about? These earth shaped icons are on products and websites all over – like Pukka Teas, Patagonia Outdoor clothing and even BecoPets.

We wondered what they are about. The answer was so awesome we decided to join in!

We donate profits blah blah blah

Over the years we have seen lots of businesses donate a percentage of their profits. Unfortunately this can be a pretty big cop out: lots of businesses just don’t make “profits”.

You’ve got your standard Amazon tax dodgers, of course, but also small growing businesses like ours often make a loss. If you sell one bag of dog food and then buy two more, your turnover grows… but don’t make a profit. When I first saw 1% for the Planet logos I just assumed, therefore, it was greenwashing.

We donate 1% of SALES!

But no! Companies certified by 1% for the Planet donate 1% of their sales, 1% of turnover. That’s actually a really big deal, and certainly much more money. It’s 1% of every item sold, no ifs, buts or coconuts! Okay, 1% of Ethical Pets’ turnover is small, but it all adds up when we work together.

$250 million, certified

The 1% for the Planet program has now tracked and certified more then $250 million dollars of donations, that’s about £190 million. The various charities receiving the donations are registered members too. The donations are tracked and transparent. so, no greenwashing. It’s great!

What is a donation?

Each year, members of 1% for the Planet have dues to pay and donations to make. Donations go to charities in the following areas:

  • Climate
  • Land
  • Water
  • Food
  • Wildlife
  • Pollution

Then, within each area there are a range of certified charities to donate to.

founderof 1 for the planet

Donations can be money, which is great. But you can also donate time, such as volunteering, or offer promotion or trade something. This is great for building relationships between brands, employees and charities and inspiring people to take everyday actions to save our planet.

Our 1% donation plan

Come the end of the tax year, we will make our first donations. We will come up with a range of options and you guys, our customers, can choose which charities we send the money too! We will also aim some volunteering and promotion etc in addition to our 1% cash donation, over the year.

It’s official, we’re a member of 1% for the Planet

So, having explained how awesome the project is, today we are officially launching our membership of 1% for the Planet.